Privacy policy

Chemical Elixir USA LLC ("Company," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, sell, share, and otherwise process personal information when you visit www.simplycleanaustralia.com, use our online store, create an account, purchase products, communicate with us, interact with our emails or advertisements, participate in promotions, or otherwise use online services that link to this Privacy Policy (collectively, the "Services").

This Privacy Policy also serves as our notice at collection and U.S. state privacy notice where required by applicable law. It does not apply to information collected by third-party websites or services that we do not control.

Please read this Privacy Policy carefully. By using the Services, you acknowledge this Privacy Policy. Where applicable law requires consent, we will request consent separately.

1. Summary Notice at Collection

We collect personal information to operate our website and online store, process orders, provide customer service, improve and secure the Services, send transactional and marketing communications, personalize content, and measure and deliver advertising. We may disclose personal information to vendors and service providers, payment processors, shipping providers, analytics providers, advertising partners, social media platforms, professional advisors, and legal authorities as described below.

We do not sell personal information for money. However, if we use advertising cookies, pixels, tags, customer list uploads, or similar technologies, we may disclose identifiers, internet or network activity, commercial information, approximate geolocation, and inferences to advertising partners in a way that may be considered a "sale," "sharing," or "targeted advertising" under some U.S. state privacy laws. You may opt out as described in Sections 9 and 13.

We do not knowingly sell or share personal information of consumers under 16. We do not use sensitive personal information to infer characteristics about you unless we provide notice and obtain any consent required by law.

2. Personal Information We Collect

The categories below describe the personal information we may collect. The specific information collected depends on how you interact with us and which features are enabled.

Category Examples
Identifiers Name, email address, postal address, billing address, shipping address, phone number, account username, IP address, device identifiers, online identifiers, and similar contact or identity information.
Customer records and payment-related information Order information, billing and shipping information, payment method details processed by payment providers, bank account details if needed to process a refund, customer service records, returns, refunds, store credits, and account information.
Commercial information Products viewed, purchased, returned, exchanged, reviewed, wishlisted, added to cart, or considered; order history; promotion participation; discount code activity, store credit balances, and store credit activity; loyalty or referral activity.
Internet or other electronic network activity Pages viewed, links clicked, referring URLs, search terms, browsing activity on the Services, cookie IDs, pixel IDs, log files, browser type, device type, operating system, and interactions with emails or advertisements.
Geolocation information Approximate location derived from IP address or shipping information.
User content and communications Reviews, testimonials, comments, photographs, videos, survey responses, social media interactions, customer support messages, and other content you submit.
Marketing and preference information Email and SMS preferences, cookie preferences, product interests, communication preferences, loyalty preferences, and promotion responses.
Inferences Preferences, likely interests, product recommendations, segments, and similar inferences derived from your interactions with us.
Sensitive personal information Account login credentials, payment credentials handled by payment processors.

3. Sources of Personal Information

We may collect personal information from the following sources:

  • directly from you, such as when you create an account, place an order, complete a form, contact us, submit a review, participate in a promotion, or subscribe to marketing;
  • automatically from your device and browser through cookies, pixels, tags, log files, analytics tools, advertising technologies, and similar technologies;
  • from service providers and vendors that help us operate the Services, including e-commerce platforms, payment processors, fraud-prevention providers, shipping and fulfillment providers, customer service tools, review platforms, loyalty providers, and marketing vendors;
  • from advertising networks, analytics providers, social media platforms, and technology partners;
  • from business partners, promotion partners, referral sources, retailers, wholesalers, marketplace partners, distribution partners, or publicly available sources; and
  • from legal, security, fraud-prevention, and compliance sources.

4. How We Use Personal Information

We use personal information for the purposes described below and as otherwise disclosed at the time of collection:

  • to provide, operate, maintain, personalize, and improve the Services;
  • to process, confirm, fulfill, ship, deliver, track, cancel, return, exchange, and refund orders;
  • to process payments, verify payment information, manage invoices and receipts, and prevent fraud;
  • to create, maintain, authenticate, and secure accounts;
  • to provide customer support and respond to inquiries, complaints, and other requests;
  • to send transactional communications, including confirmations, receipts, order updates, account notices, service notices, policy updates, and security alerts;
  • to send marketing communications, promotional offers, newsletters, abandoned-cart reminders, text messages, and advertising where permitted by law and your preferences;
  • to personalize content, recommendations, promotions, and advertisements;
  • to conduct analytics, measurement, research, testing, debugging, and product or website improvement;
  • to administer promotions, sweepstakes, loyalty programs, referral programs, gift cards, store credits, reviews, surveys, and events;
  • to detect, investigate, prevent, and respond to fraud, security incidents, misuse, chargebacks, unlawful activity, and violations of our terms;
  • to comply with legal, tax, accounting, product safety, recall, recordkeeping, regulatory, and law enforcement obligations;
  • to establish, exercise, or defend legal claims and enforce our agreements; and
  • to evaluate or complete corporate transactions, such as a merger, acquisition, financing, restructuring, bankruptcy, or sale of assets.

5. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients for the purposes described in this Privacy Policy:

Recipient Category Purpose of Disclosure
E-commerce platforms and website vendors Operate the online store, checkout, accounts, carts, product catalog, and website functionality.
Payment processors and fraud-prevention providers Process payments, verify transactions, prevent fraud, manage chargebacks, and maintain payment security.
Shipping, fulfillment, logistics, and warehouse providers Fulfill orders, provide tracking, manage delivery issues, process returns, and support customer service.
Customer service, review, survey, loyalty, referral, and promotion vendors Respond to requests, manage reviews and testimonials, administer programs, and improve customer experience.
Email, SMS, push, and marketing vendors Send transactional and promotional communications, manage preferences, measure engagement, and provide customer support.
Analytics, advertising, and social media partners Measure Site use, personalize content, deliver and measure ads, retarget visitors, create audiences, and understand campaign performance.
Hosting, cloud, IT, security, and data storage providers Host and secure the Services, store data, debug issues, monitor performance, and maintain business systems.
Professional advisors Obtain legal, accounting, insurance, audit, tax, and business advice.
Legal authorities, regulators, and other parties where required or permitted by law Comply with legal process, enforce rights, protect safety, prevent fraud, and respond to government or regulatory requests.
Corporate transaction participants Evaluate or complete a merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or similar transaction.

We require service providers and processors to use personal information only as permitted by our instructions, contracts, and applicable law where those requirements apply.

6. Cookies and Tracking Technologies

We and our vendors may use cookies, pixels, tags, web beacons, SDKs, local storage, log files, and similar technologies to operate the Services, remember preferences, keep items in your cart, authenticate accounts, measure performance, understand Site usage, personalize content, prevent fraud, and deliver or measure advertising.

Cookie/Technology Type Description
Strictly necessary Required for core Site functions such as checkout, cart, account login, security, load balancing, fraud prevention, and preference management.
Functional Remember preferences and improve usability, such as region, language, saved items, and account settings.
Analytics/performance Help us understand how users interact with the Services, measure performance, debug errors, and improve products and pages.
Advertising/targeting Used to deliver, personalize, measure, and improve advertising, including retargeting and cross-context behavioral advertising where applicable.

You may control cookies through your browser settings and any cookie preference tool we provide. Blocking certain cookies may affect Site functionality. Where required by law, we will provide a mechanism to opt out of sale, sharing, and targeted advertising, including through a cookie preference center and recognition of applicable universal opt-out mechanisms as described below.

Session and persistent cookies. Some cookies expire when you close your browser, and others remain until they expire or you delete them.

Browser and device controls. You can block, delete, or restrict cookies through your browser settings. Cookie settings are browser- and device-specific, so if you use multiple browsers or devices, you may need to manage your choices separately. Blocking cookies may affect checkout, cart, account login, preference, or other Site functionality.

Advertising and analytics choices. Depending on the tools enabled on the Services, you may also be able to opt out through industry or vendor controls, such as the Network Advertising Initiative, Digital Advertising Alliance, Google Analytics Opt-out Browser Add-on, Google advertising settings, Meta ad preferences, or similar tools. These industry or vendor tools may not opt you out of all disclosures that are considered a sale, sharing, or targeted advertising under state privacy laws. Where required, use our Do Not Sell or Share link, cookie preference center, or recognized universal opt-out mechanism.

7. Analytics, Advertising, and Social Media

We may use analytics and advertising tools, such as Google Analytics, Meta Pixel, TikTok Pixel, Pinterest Tag, Klaviyo, Mailchimp, Shopify Audiences, or similar tools, to the extent enabled on the Services. These tools may collect or receive identifiers, internet or network activity, commercial information, approximate location, and inferences to help us understand Site use, measure campaigns, deliver ads, retarget users, and create or measure audiences.

If we disclose personal information to advertising partners for cross-context behavioral advertising, targeted advertising, audience matching, retargeting, or similar purposes, that disclosure may be considered a sale, sharing, or targeted advertising under certain U.S. state privacy laws. You may opt out as described in Sections 9 and 13.

8. Sensitive Personal Information

We do not intend to collect sensitive personal information unless it is necessary for a disclosed purpose, you provide it to us, or a vendor processes it on our behalf for a permitted purpose. Sensitive personal information may include precise geolocation, government identifiers, account login credentials, and payment credentials. We may collect account login credentials if you create an account. Payment information is generally processed by our payment processors. If we request bank account information for refund processing, we use it only for that disclosed refund purpose.

We do not use or disclose sensitive personal information for purposes of inferring characteristics about you unless we provide notice and obtain any consent required by law. If we request sensitive personal information, we will use it only for the disclosed purpose, such as processing a transaction, securing an account, providing customer support, evaluating product suitability when you request that assistance, or complying with law.

9. Sale, Sharing, Targeted Advertising, and Universal Opt-Out Signals

We do not sell personal information for money. However, some disclosures to advertising networks, social media platforms, analytics providers, and similar partners may be considered a sale, sharing, or targeted advertising under certain privacy laws, even when no money is exchanged. These disclosures may involve identifiers, commercial information, internet or network activity, approximate geolocation, and inferences.

You may opt out of sale, sharing, and targeted advertising by using the "Do Not Sell or Share My Personal Information" link, cookie preference center, or other opt-out method we provide on the Site. Where required by law, we will also honor recognized browser-based universal opt-out mechanisms, such as Global Privacy Control, as an opt-out of sale, sharing, and targeted advertising for the browser or device from which the signal is sent. To apply your choice across browsers and devices, you should submit the request on each browser and device or use an account-based preference where available.

Do Not Track. Some browsers may send "Do Not Track" signals. We do not currently respond to Do Not Track signals unless required by law. This does not limit our obligation to honor recognized universal opt-out mechanisms, such as Global Privacy Control, where required by applicable law.

We do not knowingly sell or share personal information of consumers under 16. If you believe a child has provided personal information to us, please contact us using the information below.

10. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with legal, tax, accounting, product safety, recall, security, and recordkeeping obligations, resolve disputes, enforce agreements, prevent fraud, and maintain appropriate business records. Retention periods vary depending on the category of information, the purpose of collection, and legal requirements.

Information Category Retention Guideline
Account information For the life of the account, plus as long as reasonably necessary for legal, tax, accounting, security, fraud prevention, dispute, backup, and compliance purposes, unless deletion is requested and no exception applies.
Order and transaction records For 7 years from the transaction date, or longer if required for tax, accounting, fraud prevention, customer service, legal, product safety, recall, chargeback, return, refund, or dispute purposes.
Payment information Handled primarily by payment processors. We retain only limited or tokenized payment information as needed for orders, refunds, chargebacks, fraud prevention, and legal obligations.
Customer service communications For 3 after resolution, or longer if needed for legal, safety, product issue, return, refund, chargeback, or dispute purposes.
Marketing preferences and suppression lists Until you opt out plus as long as necessary to honor the opt-out and maintain suppression records.
Reviews, testimonials, and user content Until removed, no longer used, or deletion is required, subject to legal and business needs.
Cookie, analytics, and advertising data For the period set in the relevant cookie, vendor system, or analytics setting, subject to your choices and applicable law.
Security logs and fraud-prevention records For 12 months, or longer if needed to investigate, prevent, or respond to security, fraud, abuse, chargeback, or legal issues.
Legal and compliance records As long as needed to comply with legal obligations, enforce agreements, resolve disputes, and establish or defend claims.

11. Your Privacy Rights

Depending on your state of residence and whether applicable privacy law applies to us, you may have some or all of the rights listed below. These rights may be subject to exceptions, verification requirements, and limitations under applicable law.

  • Right to know or access the personal information we process about you.
  • Right to receive a copy of personal information in a portable format, where required.
  • Right to correct inaccurate personal information.
  • Right to delete personal information, subject to exceptions.
  • Right to opt out of sale of personal information.
  • Right to opt out of sharing or processing for targeted advertising or cross-context behavioral advertising.
  • Right to opt out of certain profiling or automated decision-making that produces legal or similarly significant effects, where applicable.
  • Right to limit the use or disclosure of sensitive personal information, or to withdraw consent for sensitive data processing, where applicable.
  • Right to obtain information about categories of third parties, and in some states a list of specific third parties, to whom personal data has been disclosed, where required.
  • Right to appeal a denied privacy request, where required.
  • Right not to be discriminated against or retaliated against for exercising privacy rights.

These rights may apply to residents of states with comprehensive privacy laws, including California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, Virginia, and any other U.S. state that enacts or implements applicable consumer privacy laws, to the extent such laws apply to our business.

12. How to Exercise Privacy Rights

You may submit a privacy request using one of the following methods:

Please describe the right you want to exercise and provide enough information for us to verify your identity and locate your records. We may request additional information to verify your identity, authority, or residency. If you have an account, we may ask you to submit the request through your account or verify through account credentials.

Authorized agents. Where permitted by law, you may authorize an agent to submit certain requests on your behalf. We may require proof of authorization, verification of your identity, and confirmation that you gave the agent permission to submit the request.

Response timing. We will respond within the time required by applicable law, generally within 45 days after receiving a verifiable request, unless an extension is permitted. If we deny your request in whole or in part, we will explain the reason unless prohibited by law.

Appeals. If we deny your request and applicable law gives you a right to appeal, you may appeal by emailing us at the contact above with the subject line "Privacy Appeal" and describing why you believe the decision should be reconsidered. We will respond to appeals within the time required by applicable law. If your appeal is denied, you may have the right to contact your state attorney general or privacy regulator.

13. State-Specific Notices

13.1 California Notice

This section applies to California residents and supplements the rest of this Privacy Policy. In the preceding 12 months, we may have collected the categories of personal information listed in Section 2, used them for the purposes in Section 4, and disclosed them to the recipients in Section 5. Depending on the advertising, analytics, and cookie technologies enabled on the Services, we may have sold or shared identifiers, commercial information, internet or network activity, approximate geolocation information, and inferences as those terms are defined under California law and as described in Sections 7 and 9.

California residents may have the right to know, access, delete, correct, opt out of sale or sharing, limit certain uses of sensitive personal information, and not be discriminated against for exercising rights. California residents may use authorized agents as permitted by law. We will honor opt-out preference signals, including Global Privacy Control, where required. We do not knowingly sell or share personal information of consumers under 16.

California Shine the Light. California residents may request information regarding our disclosure of certain personal information to third parties for their direct marketing purposes by contacting us at the privacy contact above.

Financial incentives. If we offer a discount, store credit, promotion, referral, rewards, or similar program that may be considered a financial incentive or price/service difference under California law, we will describe the material terms at enrollment or at the time of offer. Participation is voluntary. You may withdraw as described in the applicable program terms. We do not assign a fixed monetary value to personal information unless disclosed in the applicable program terms.

13.2 Colorado and Other Universal Opt-Out States

Residents of Colorado and certain other states may have the right to opt out of targeted advertising, sale of personal data, and certain profiling. Where required by law, we will recognize applicable universal opt-out mechanisms or opt-out preference signals, including Global Privacy Control, for the browser or device from which the signal is received.

13.3 Oregon

Oregon residents may have the right to request confirmation of processing, access, correction, deletion, portability, opt out of certain processing, appeal a denied request, and obtain a list of specific third parties to whom we have disclosed your personal data, or at our option, a list of specific third parties to whom we have disclosed any personal data, where required by Oregon law.

13.4 Maryland

Maryland residents may have rights to access, correct, delete, obtain a copy, limit certain processing, opt out of sale, targeted advertising, and certain profiling, and appeal denied requests, subject to applicable law. Maryland law includes data minimization and sensitive data obligations that may require additional operational controls where applicable.

13.5 Nevada

Nevada residents may have the right to opt out of certain sales of covered information. We do not currently sell covered information as defined by Nevada law for monetary consideration. Nevada residents may submit opt-out requests using the privacy contact above.

14. Marketing Communications

Email. You may unsubscribe from promotional emails by using the unsubscribe link in the email or contacting us. Even if you opt out of promotional emails, we may still send transactional or service-related messages, such as order confirmations, shipping updates, account notices, and security alerts.

Text messages. If you opt in to text messages, we may send transactional texts, marketing texts, abandoned-cart reminders, or other texts as described at the point of consent. Message frequency may vary. Message and data rates may apply. Consent to marketing texts is not required as a condition of purchase. You may opt out by replying STOP or using another method we provide. You may request help by replying HELP or contacting us.

15. Automated Decision-Making, Profiling, and AI Tools

We may use automated tools to support fraud prevention, security, personalization, product recommendations, advertising, audience segmentation, analytics, customer service routing, and similar business purposes. We do not intend to use automated decision-making to make decisions that produce legal or similarly significant effects about consumers unless we provide required notices and rights. If we use AI-assisted tools, we remain responsible for using them in a manner consistent with this Privacy Policy and applicable law.

16. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, alteration, disclosure, and loss. These safeguards may include access controls, vendor controls, encryption or tokenization where appropriate, secure payment processing, monitoring, incident response procedures, and data disposal practices. No security measure is perfect, and we cannot guarantee absolute security. You are responsible for keeping your account credentials confidential and for using secure devices and networks.

Payment security. Payment card information is processed by our payment processors and e-commerce platforms. Where payment card data is processed, those providers are expected to process it in accordance with applicable payment-card security requirements. We do not intend to store full payment card numbers on our own systems.

17. Children's Privacy

The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided personal information to us, please contact us, and we will take appropriate steps to delete the information unless we are legally required or permitted to retain it.

18. International Users

Unless we state otherwise, the Services are intended for users in the United States. If you access the Services from outside the United States, you understand that your personal information may be collected, used, stored, and disclosed in the United States and other jurisdictions where our vendors operate. These jurisdictions may have data protection laws different from those in your location.

19. Data Minimization and Accuracy

We aim to collect and use personal information that is reasonably necessary and proportionate for the purposes described in this Privacy Policy, unless another lawful purpose applies. You are responsible for providing accurate information and updating account or order information when necessary. We may be unable to provide certain Services if you do not provide required information.

20. Third-Party Websites and Services

The Services may link to or integrate third-party websites, platforms, payment providers, social media services, advertising partners, or other third-party services. We do not control third-party privacy practices. You should review the privacy policies of third parties before providing information to them or using their services.

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated Privacy Policy will be posted on the Services with a new effective date. If we make material changes, we may provide additional notice as required by law. Your continued use of the Services after an update means you acknowledge the updated Privacy Policy, except where consent is required by law.

22. Accessibility

If you need this Privacy Policy in an alternative format, please contact us at hello@simplycleanaustralia.com

23. Contact Us

Questions, complaints, privacy requests, and appeals may be submitted to:

Chemical Elixir USA LLC

Email: hello@simplycleanaustralia.com